The debut of the instant messenger arouses great emotions among investors. It is estimated that Snapchat may be worth as much as $10 billion, which is more than PKN Orlen (!). It is worth noting that the company's authorities have already rejected a lot of attractive offers amounting to billions of dollars from such giants as Facebook or Google. This is an excellent proof that Internet industry experts see the huge potential of the application.

What is Snapchat?

In simple terms, it is an Internet communicator in which photos and short video recordings are used instead of text. Snapchat has gained enormous popularity over the last few years, mainly among young people in the United States.

What distinguishes Snapchat from other communicators, apart from the form of contact, is the time limit in which a photograph or film can be viewed. The sender sets the time from one to ten seconds and after this time the "message" is automatically deleted, according to the creators' promises also from the company's server.

The communicator was created by a group of students from Stanford University in 2011 under the name Picaboo. However, the creators worked hard on the development of the application and after new changes started again, this time with the current name of Snapchat.

Road to the stock exchange

According to unofficial information, Snapchat's debut is expected to take place in December. Last month, Snapchat took over the $150 million Looksery application, which uses face recognition technology, to raise awareness of the company. In addition, the company rejected a $3 billion Facebook bid.

What do Snapchat's statistics look like? The authors of the communicator pointed out that in 2014, users exchanged 700 million messages per day. More than 100 million users are already using the application and this number is still growing.

According to experts, Snapchat will become one of the main tools to reach the youngest customers. They are creating a new generation of consumers who use only the Internet resources and do not watch TV or read newspapers.
Investors with baked goods on their faces are waiting for the debut of Snapchat on the New York Stock Exchange. In Poland, the company's shares will be available on trading platforms of several entities, such as Saxo Bank or SkyFX, on the first day of trading.