The most important aspect when opening an online store abroad is to adapt the law to the law in force in the country to which the offer is directed. The method of sale, infrastructure and terms and conditions of the shop should be in accordance with the jurisdiction of the country in which we sell.

What are the necessary steps for setting up an online shop abroad?

Opening an online shop abroad should be preceded by thorough market research. Check how online shops work. Setting up the shop infrastructure and verifying the correctness of the legal aspects of shop operations costs money. For this purpose, you can choose the solution, which is a loan via the Internet to your account.

When setting up an online store, remember to make sure that:

- identify the country to which the shop offer is addressed,
- prepare individual language versions of the website,
- purchase a domain for a website in a specific country,
- place the flags of the countries in which we want to sell goods on the shop's website,
- Insert information about delivery methods and specific areas of delivery,
- provide information on delivery costs,
- inform consumers of the length of time they have to withdraw from the contract,
- adjust your payment methods to the standards of the country in which we sell,
- provide information about the tax added to the goods,
- write how your order will be confirmed,
- inform in which currency you can make payments in the shop - this should be the official currency of the country in which we opened the shop.

Legal regulations in the online shop - what to pay attention to

The principles of law according to which an online shop with foreign sales should operate are set out in, among others, Regulation (EC) No. 593/2008 of the European Parliament and of the Council of 17 June 2008 on the law applicable to contractual obligations.

Work on the unification of legal regulations concerning sales in the European Union is in progress. Another regulatory document is Directive 2011/83/EU of the European Parliament and of the Council of 25 October 2011 on consumer rights. According to this document, EU Member States will be obliged to harmonise, among other things, the information that consumers must know about. These include the rules described in the paragraph above, including the provisions on delivery and the time for withdrawal from the contract.

In some EU countries (e.g. France), the mere presentation of goods on the website is binding information. An error in the price or in the product description cannot be contested.