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Building your own subscriber base is the easiest way to attract customers in the future. First of all, they are people who are interested in your business, and secondly, they already know your brand. But how do I get the right number of new subscribers?

Pop-ups and exit-popups

It is a matter of course to leave a newsletter subscription field on the website. However, it is not always properly visible. To increase the likelihood of your visitors filling it in, try using pop-ups (displayed when you are browsing the site) or exit-popups (opened when you leave the site). If you present appropriate incentives to subscribe, such as the promise of discounts or access to exclusive content, you have a good chance for a fast growth of the subscriber base.

Build your base with Facebook ads

Advertising campaigns on Facebook have the advantage that you can use them to obtain e-mails from people you reach. Thanks to the targeting capabilities of a social networking site, your marketing message will reach a very specific group of recipients. This in turn means that the resulting customer base will be well adapted to your needs.

Web Push Notifications on your website

We return to people who have already found your website. While encouraging them to leave their email address can be difficult (after all, many recipients are already signed up for many newsletters and do not want to "clog up" their mailbox more), it is much easier to get them to get notifications displayed directly in their browsers. This is how the web push notification mechanism works, which in fact only requires the user to click on the consent to obtain messages (of course, there is still a possibility of resigning from obtaining such messages).

Signing up for webinars

An interesting way to obtain Internet users' e-mails is to download them when you sign up for free webinars. Remember, however, that if this method is to be effective, it is worth making sure that the topic of the webinar is interesting, and the subscriptions themselves are held sufficiently in advance.