Many small companies are afraid that they do not have a chance for effective image communication, because their limitation is a small budget. It turns out, however, that this is not so sure, because its characteristic goals can also be achieved with the help of reminders.

Concern for the company's image has a significant role to play when we talk about its perception. Therefore, if we want to count on business relationships in line with our expectations, we should pay special attention to positive associations.

Building a leading position on the market is possible thanks to the recognition of products and services. This is why small and medium-sized enterprises are increasingly opting for brand awareness measures.

Research conducted by TNS OBOP confirms that in the process of creating one's own identity, the vast majority of companies make decisions about marketing activities even though they are expensive. In this context, press and outdoor advertising, as well as radio and television advertising, are at the forefront. Small and medium-sized companies are also aware of the importance of brand image. One of the solutions chosen by them is the distribution of promotional materials, a solution that until recently was reserved only for the largest players.

It is, moreover, difficult to be surprised at such steps, as we are dealing with both low costs and effectiveness. It is worth noting at this point that companies producing advertising gadgets can count on increasing profits, because today they arouse the interest of even those entities that previously ignored the importance of promotion.

Promotional Products Assocation International has also carried out interesting research. They show that the majority of business owners focus on gadgets as a form of gratitude to customers. This allows us to create the image of the company as an entity with a high standard of service. The same study showed that gadgets are also used to support an advertising strategy aimed at promoting new activities.

Of course, a gadget should not be a random solution, and one of the features that we should take into account in the first place when giving it to a client is the connection of a gift with the profile of the company's activity. The gadget must also be adjusted to the recipient himself. It should not be forgotten that all advertising materials have an important role to play in the company's aesthetic strategy. This means that their design should be not only original and thoughtful, but also well made. Meeting all these requirements means that the product can be considered suitable for brand promotion.

Of course, we must not forget that the popularity of gadgets is not always the same, because the rapidly changing fashion is noticeable in every industry. Changes in design deserve special attention here, as it turns out that the market is particularly sensitive to them. The gadget itself also works well as a tool for promoting the company's logo. People who deal with outdoor and press ads can focus their attention on them statistically for 3 seconds and rarely return to it. Meanwhile, advertising gadgets that are also objects of everyday use make buyers deal with company logos much more often than with other forms of advertising. That's why writing articles and ceramics are so popular. Flash drives are also an interesting solution.