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Until a few years ago, participation in fairs was one of the most frequently used ways to promote a company. Thanks to the Internet, much has changed - entrepreneurs often look for contractors, customers or partners using the network for this purpose. It would seem that the trade fair is no longer necessary. Are you sure?

Why is it worth taking part in the trade fair?

Exhibiting the company's stand at national or regional fairs is a great opportunity to talk directly to current and potential customers, meet with contractors or present recently introduced products or services in an attractive way. During such events, it is possible to obtain the opinion of customers about the brand, take care of a positive image of the company, but also to get to know the competition better and the latest trends that appear in a specific industry. Therefore, it is not worth resigning from participation in fairs, but in order for it to bring real benefits, it is necessary to take into account the overall marketing plans of the company and clearly define the purpose of attendance at this type of event.

How to prepare?

First of all, you have to choose the right way to party. Although many entrepreneurs are more willing to use the Internet when promoting their offer, numerous fairs are still organized. A conversation with clients and contractors, as well as basic information on the whole project obtained from the organizers, may help in making a good decision about participation. An important suggestion may be statistical data on the last such cyclical event, thanks to which it is possible to find out how many people took part in it and who visited it most willingly (e.g. students, representatives of companies, private persons). When preparing the whole project, the size of the rented area and the number of exhibitors as well as the amount of the allocated exhibition space should also be taken into account.

How to distinguish yourself from the crowd?

A large fair is a greater chance to reach a wider group of customers or contractors, but also a greater challenge. In the crowd it will be much more difficult to stand out among other exhibitors, so it is necessary to plan the stand properly. It should attract the attention of visitors and encourage them to get acquainted with the company's offer. Some therefore opt for individually designed stands that are in line with the company concept, while others are more inclined to choose ready-made stands that cost less. It may be a good idea to use folding exhibition and trade fair floors offered by BSC System to enable aesthetic hiding of all cables under its construction. The key is not only the appearance of the stand, but also gadgets and advertising materials. Designed in an attractive way, they will certainly help to build a positive image of the company. However, we must remember to keep moderation in mind - the excess of various leaflets will introduce unnecessary chaos and will not allow you to focus on the most important points of the offer. It is also important that the staff is prepared in an appropriate manner, which is also a business card of the company.