Almost 70% of Poles use the Internet. Young and middle-aged people cannot imagine everyday life without access to the Internet. Older people are also convinced about the virtual handling of matters. No wonder that online reservations are becoming more and more popular. Now it has also become fashionable to arrange an appointment with a hairdresser or beautician through trade portals.

Companies are more and more willing to advertise themselves on the Internet

Already 21,000 companies are using Versum, a hairdressing salon and beauty salon management software that provides online booking opportunities. For hair & beauty companies, a virtual business card is a great convenience. Customers make their own appointments, and the number of entries in service providers' schedules increases. What is important, often placing a business card on the Internet does not cost much and is incomparably cheaper than advertising on trade portals, in the press or on television. It is enough to mention that hairdressing salons using Versum can place their advertisement on the Moment.pl portal. It is a website created especially for online bookings, whose users can easily find the best salons in their area.

Online bookings - quick and convenient

Why are online bookings so popular? All for the sake of comfort. Until recently, it took time to make an appointment with a hairdresser or a beauty salon. The customer had to call or go in person to a specific place and ask to be entered in the schedule. Now everything lasts only a moment and that's without having to leave the house. Customers can book visits when and where they want - while waiting in the queue in a bank, in a tram or while standing in a traffic jam. It is enough that they find a chosen salon, choose one of the free terms and decide which employee is to provide the service. What is important, reservations are made in real time and their cancellation is only one click away.

Opinions that shape the brand image

Online booking poses new challenges for hair & beauty companies. It is very important that hairdressing salons and beauty salons build their positive image online. After all, it is up to him to decide whether potential customers decide to book a visit. One of the most important factors influencing the decisions of service users is the opinions of others. Many industry forums and portals with comments can be found on the Internet. Unfortunately, many of them are unreliable entries published by people who have never used the services of the company. That's why it's good for hairdressing salons and beauty parlors to advertise themselves in places that allow only those who have actually visited the salon to be rated.